
Qualitative, Journey-Mapping
Business Services
A deep dive into the promotions of a printing services company, through the lens of individual user journeys
Actionable user experience insights, numerous methodologies, for a diverse range of Fortune 500 clients.

A deep dive into the promotions of a printing services company, through the lens of individual user journeys

Understanding the implications of the client's silo'ed sites, and users' preferred paths through the content

A data-driven redesign comparison, using traditional eye-tracking and task measurements

Identifying the key roles of the target audience, and how to address those needs

An assessment of both the usability of the client's site, as well as the brand perception

An assessment of the site using typical benchmarking metrics