Qualitative, Journey-Mapping
Business Services
A deep dive into the promotions of a printing services company, through the lens of individual user journeys
A deep dive into the promotions of a printing services company, through the lens of individual user journeys
Understanding the implications of the client's silo'ed sites, and users' preferred paths through the content
A data-driven redesign comparison, using traditional eye-tracking and task measurements
Identifying the key roles of the target audience, and how to address those needs
An assessment of both the usability of the client's site, as well as the brand perception
An assessment of the site using typical benchmarking metrics